Creative and ambitious from his earliest years with a childhood full of performance, imagination and glamorous inspiration from a multi-ethnic family with strong roots in entertainment, Yusef began experimenting with hair at age 9, and essentially never stopped.
Yusef’s career began formally with the exclusive world of couture in Paris. From Chanel, Jean Paul Gaultier, Christian Dior, Gucci, Christian Lacroix, and with models Naomi Campbell, Tyra Banks, Bella & Gigi Hadid, Jourdon Dunn, Joan Smalls, Candice Swanepoel, Lilly Aldridge, Duckie Thot, Slick Woods, and Anok to name a few Yusef earned a place in the top eschelon of A-list hair stylists. It’s no surprise that when Rihanna wanted to make headlines at her first fashion show appearance in Paris, she tapped Yusef to create a headline worthy look.
The rest is history and the two have been collaborating ever since. Rihanna’s best known editorial covers and infamous looks have been styled by Yusef. His trusted relationship with Rihanna has taken him from the runway to the big screen creating attention grabbing looks together.
In addition to his work with Rihanna Yusef has been chosen by some of the world leading celebrities and editors to create memorable looks for some of the worlds best publications. His ongoing relationships with top editors keep him in constant demand.
Yusef now turns his vision towards bringing up the next generation of stylists through his Intimate Sessions and The Y.